"Amore," the Italian word for love, beautifully captures the essence of Ana Maria Ricov's latest collection. Ricov's vision of modern bridal wear is brought to life with the "Amore" collection, inspired by the allure of beach weddings and relaxed celebrations by the sea. This collection redefines bridal fashion, offering a fresh, contemporary approach that blends elegance with the relaxed charm of unique locales.

A Modern Approach to Bridal Wear

Ana Maria Ricov, the creative force behind the AMR brand, has been a significant figure in the fashion industry since 2007. With a degree in fashion design and a passion for innovative cuts and timeless styles, Ricov is known for her meticulous attention to detail and her ability to merge diverse forms and fabrics. Her collections often feature unpretentious contrasts and asymmetry, showcasing a simple, subtle, and understated beauty. Ricov's dedication to quality is evident in every step of the production process, from sketching and fabric selection to hand weaving, painting, and sewing.

The "Amore" collection captures the spirit of contemporary bridal fashion with designs that blend sophistication with a carefree essence. These pieces are ideal for couples looking to celebrate their love in an unconventional setting. The collection includes not only non-traditional wedding dresses but also chic outfits for wedding guests, embodying a perfect blend of elegance and casual charm.

Inspired by the untamed beauty of the sea, the beach wedding dresses in the "Amore" collection are designed to be practical, breathable, and as light as air. These gowns seamlessly blend into the coastal landscape, offering both comfort and style. The collection features open-back designs and playful ruffles, creating simple yet whimsical bridal ensembles perfect for seaside ceremonies. Bold slits and asymmetry add a touch of unpredictability reminiscent of the wild nature of the sea.

In addition to dresses, the "Amore" collection includes versatile bridal outfits with pants. Boldly slit suits and ruffled pants paired with playful short tops provide a visually striking and authentic wedding look, ensuring freedom of movement and a unique style statement.

Natural and Soft Hues

The designs are crafted from natural materials in soft hues, with a particular focus on vibrant green. The collection also includes a delicate sandy shade woven with golden threads, offering a bold alternative to the classic white wedding color palette. Fabrics such as linen, cotton bouclé, viscose georgette, and black mesh with densely printed floral patterns are prominently featured.

The enchanting Lungomare promenade and the romantic Villa Santa Maria in Lovran served as the perfect backdrops for the "Amore" collection photoshoot. Captured by photographer Doris Fatur and featuring the ethereal model Senja Vild, the collection comes to life in a dreamy narrative. Makeup and hair by Bojan Jončić further enhance the enchanting aesthetic of the collection.

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The "Amore" collection is available at the AMR showroom located in the courtyard of Vodnikova 8 in Zagreb, where brides can try on and purchase their dream outfits. The collection is also available online at the AMR webshop. To stay updated with Ana Maria Ricov's latest designs, follow the official Instagram page.

Ana Maria Ricov's "Amore" collection redefines bridal fashion with its innovative designs and commitment to quality. Perfect for couples looking to celebrate their love in a unique setting, this collection blends elegance with the relaxed charm of beach weddings. Each piece is a testament to Ricov's passion for fashion and her dedication to creating timeless, beautiful designs.

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