Zagreb is gearing up to host one of the most esteemed events in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. The M&I Express event is set to take place from August 27 to 29, 2025, marking its debut in this picturesque European city. Known for its unique blend of history, culture, and modernity, Zagreb provides an ideal backdrop for this high-profile business gathering.

A Landmark Event for the MICE Industry

M&I Express is recognized as one of the largest business-to-business (B2B) events in the MICE sector. It brings together professionals, suppliers, and buyers from across the European Union and the United Kingdom, fostering invaluable opportunities for networking, collaboration, and forging new business relationships. The 2025 event promises to be a highlight of the MICE calendar, designed to maximize return on investment for all participants.

The gathering will be hosted at the Zonar Zagreb Hotel, a state-of-the-art venue offering top-tier facilities and accommodations tailored to meet the needs of such a prestigious event. Over the course of two days, attendees will engage in a dynamic program of structured meetings, networking activities, and immersive experiences that showcase Zagreb as a rising star in the MICE world.

Key Highlights of M&I Express Zagreb

The program is packed with opportunities to connect, learn, and grow within the MICE industry. Notable features include:

25 Pre-Scheduled Meetings: Participants will engage in one-on-one discussions with key industry figures, carefully matched through AI-driven recommendations to ensure relevance and efficiency.

120 Supplier Tables: A showcase of the best MICE venues, destinations, and destination management companies (DMCs) from across the EU and the UK, offering innovative solutions and services.

130 High-Quality Buyers: Carefully selected professionals from the EU and the UK, representing some of the most influential organizations in the MICE sector.

Social Events: A vibrant schedule of evening programs, designed to foster connections in a relaxed and engaging environment.

These elements work together to create a platform where business meets creativity, enabling participants to explore new opportunities while enjoying the rich culture and hospitality of Zagreb.

Exploring Zagreb: A City Full of Charm and Opportunity

In addition to its professional agenda, M&I Express Zagreb offers attendees a chance to experience the city at its finest. August is a lively time in Zagreb, with the streets coming alive with outdoor events, street festivals, concerts, and cultural activities. This dynamic atmosphere complements the event’s focus on blending business with pleasure.

Participants will have the opportunity to explore Zagreb's stunning architecture, historic landmarks, and bustling markets, as well as enjoy its world-class culinary scene. The city’s accessibility and infrastructure make it an ideal destination for international events, positioning it as a competitive player in the global MICE arena.

A Win-Win for Business and Tourism

The arrival of M&I Express in Zagreb is a testament to the city’s growing reputation as a hub for business and tourism. For professionals in the MICE industry, this event is a prime opportunity to make valuable connections, discover new venues, and establish partnerships that drive growth. For Zagreb, hosting such a prestigious event will undoubtedly boost its visibility on the international stage, highlighting its potential as a go-to destination for meetings and incentives.

Whether you are a buyer, supplier, or industry enthusiast, M&I Express Zagreb offers a platform to elevate your professional journey while discovering the charm of one of Europe’s most captivating cities.

Mark your calendars for August 27-29, 2025, and get ready to experience the best that the MICE industry and Zagreb have to offer.

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