As the seasons change, so does our desire to breathe new life into our wardrobes. However, the seemingly simple act of updating our clothing collection carries a weighty ecological footprint, given the impact of the fashion industry on the environment has become an increasingly pressing concern. So, if you're seeking an eco-conscious and socially responsible brand that not only redefines style but also prioritizes the planet, we got you!
Photo credit:
Riccardo Plozzer
Dressing for Every Occasion
Founded in 2008 by the visionary designer Kristina Burja, Krie Design hails from the picturesque shores of Croatia. This brand doesn't just create clothing; it crafts stories that will make you stand out in any crowd. Each piece from Krie Design is like a piece of art that speaks to your unique style and personality, ensuring that you'll feel like a true trendsetter.
Krie Design is a fashion fairy godmother for every occasion. Whether you're heading to the office, dressing up for an elegant dinner, preparing for a special event, or packing your suitcase for a summer getaway, this Croatian gem has the perfect outfit waiting for you. With a variety of styles and options, you can build a wardrobe that's not just versatile and stylish, but also uniquely "you."
Krie Design's Eco-Friendly Approach
What sets Krie Design apart from the rest is its unwavering commitment to sustainability. Their philosophy revolves around creating smart streetwear that can be worn year-round, all while using eco-friendly, comfortable materials that are easy to maintain.
Here's the secret sauce: Krie Design firmly believes that fashion can be both sustainable and affordable. It's a commitment that's reflected in every stitch, every fabric choice, and every design decision. They understand that materials are the building blocks of sustainability, so they choose them wisely. From organic cotton to recycled silk and eco-friendly polyester, Krie Design's choices not only reduce waste but also cut down on energy consumption during production. It's a step towards a greener future we can all get behind.
But Krie Design's commitment to sustainability doesn't stop at the environment; it extends to people, too. Their clothing is proudly made in Croatia, creating a work environment that fosters development and ensures a healthy work-life balance for all employees. With limited-edition collections, they keep waste to a minimum, and items are only produced when ordered, either in-house or through like-minded suppliers who share their values. Partnerships play a vital role in their sustainable journey. Krie Design collaborates with producers and factories that offer leftover fabrics – those that would otherwise go to waste. This approach may demand more innovation, creativity, and time, but it's a fundamental part of their brand philosophy, and they're incredibly proud of it.
One shining example of their innovation is the Krie collection "Modifie Future," crafted from 'ECONYL®' textile fiber, made from recycled fishing nets and discarded nylon. It's a product of radical regeneration and purification of nylon waste, and the best part? It can be recycled infinitely. These innovative solutions point toward a future where waste becomes a valuable resource, saving our planet from further pollution.
Their success and impact are echoed in the international recognition they've earned. The red Krie dress with a bow, chosen by the famous Arab actress Mayssa Maghrebi, created a sensation on Instagram, where she boasts three million followers. Celebrities like Tyra Banks, Rhona Bennett, Ashanti, and Adrienne Eliza Houghton have all embraced Krie Design's creations.
Krie Design is more than just a brand; it's a celebration of the strength and femininity of women, making a powerful statement for the well-being of our planet. With Krie Design, fashion isn't just about looking good; it's about feeling good and doing good. So, go ahead, treat yourself to some Krie Design magic, and become a part of the sustainable fashion revolution. Your wardrobe and the world will thank you!
You can check out Krie Design collections on their website, or in their store at the Gundulićeva street 9 in Zagreb.
Photo credit:
Riccardo Plozzer